Natural Ingredients

01 Company Brief

 

Naina Bhedwar is a self-taught Chef whose passion for food and cooking began when she was barely knee high, in the kitchens of her mother and grandmothers, two of the best cooks she knows to date!  

Hailing from two distinct and vibrant Indian communities, the Parsis (originally of Persia) and the Punjabis of India’s North, Naina has had the further privilege of living in all four corners of India as well as abroad in Australia, the UK and now, Atlanta. Each home brought with it new and delicious culinary and cultural experiences, allowing a faceted and multilayered love of all things edible to emerge and take a steadfast hold. 

With Kesar Kitchen, Naina is now diversifying her repertoire to include some Persian/Iranian dishes, as a salute to her ancestry, as well as other cuisines from the Near East. 

02 Challenge

To create a simple, clean and information focused website for Atlanta based Chef, Naina Bhedwar.

03 Information Architecture Model

04 Low Fidelity Mockups

05 High Fidelity Mockups

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06 Stylesheet

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07 Additional Information

Tools used: Figma, Miro, Adobe Photoshop, Adobe Illustrator and Wix.

Project outcome: The website created a wider and more information focused digital footprint for Kesar Kitchen in addition to its Instagram and Facebook pages. It substantially contributed to the sales of Kesar Kitchen, LLC. Sales of Public Virtual Classes and Custom Cooking Experiences showed an overall increase in demand of 40% between January 2020 and April 2020.

Project timeline: January 2020 - March 2020

Design Review: Optimized for Desktop, Mobile and Tablet.