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01 Company Brief


Shortlist is a human capital technology company helping organize and match skilled talent to meaningful work. Based in Kenya, Shortlist serves clients across Africa, India, and the United States. 

The Shortlist platform screens candidates using predictive chat-based interviews and online competency-based assessments, letting employers skip the most time-consuming and bias-prone phases of hiring. Founded in 2016, over 80 companies including Ather Energy, M-KOPA, MicroEnsure, and Xynteo now partner with Shortlist to build high-performing teams.

Career Success is one such feature that helps candidates in their job-search process. 

02 Challenge

To create a learning management system comprising of 21 unique courses called Career Success. The courses will be a curation of assessments, journaling, and thought exercises to help candidates of Shortlist Professionals prepare for their dream job. The program should be designed into 4 achievable pathways Self Discovery, Career Discovery, Personal Branding and Navigating your Career. All 21 courses will fall under these pathways. The product should consist of a landing page that will be open to all, a resources page that will require a sign up; from which each individual course should be accessible. The courses will be built out using Career Box by Shortlist Professionals. On the landing page, include a tab for ‘other offerings’ and ‘partner resources’. We will require the pages to be created incorporating logic, and we will need the page to track each candidates journey with start, in-progress and completed stages.  

03 Research

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03 Information Architecture Model

Information Architecture Model for Career Success by Shortlist Professionals

04 Low Fidelity Mockups

05 Design Review

06 High Fidelity Mockups

07 Logo Options

08 UI Stylesheet


07 Additional Information

Tools used: Figma, Miro, Adobe Photoshop, Adobe Illustrator, WordPress, and CareerBox.

Project outcome: The course has shown promising results and has already resulted in 4000+ sign ups since the release on December 18, 2020. The course is also a strong tool used to help Shortlist Professionals make sales to clients in the education sector. 

Teams worked with: Tech (for development), Marketing (for promotion), Sales (for first-hand competitor analysis) and Customer service (to gather research and feedback).

Career Success is owned by Shortlist Professionals. No copyright intended. 

Project timeline: September 2020 - December 2020

Design Review: Optimized for Desktop, Mobile and Tablet.